The higher order value business service providers

In transportation, there seems to be a saying that we all have to better understand the customer with big data applications. Before this year's Innotrans, many new companies are popping up that want to do a railway ticket purchasing or transport ticket purchasing platform. What they are all seeking is the higher-order-value position - a … Continue reading The higher order value business service providers

Advertisements

Why we need to rethink market research in a business plan

Every now and then I can read, or even write, a business plan about an idea, a product or a startup. One part of it always bewilders me since I never trust the numbers: Market and competitive research. On the one hand, most business plans do cover the topic only very superficially by either stating … Continue reading Why we need to rethink market research in a business plan