Why delivery droids don’t matter

It is quite some time since I had the chance to write another blog post. Having a long weekend with not so spectacular weather allowed me to spend some more time behind the screen and dig into a recently published article from the consulting firm McKinsey titled "Are droids the future of last-mile logistics: Lessons … Continue reading Why delivery droids don’t matter

Why we need to rethink market research in a business plan

Every now and then I can read, or even write, a business plan about an idea, a product or a startup. One part of it always bewilders me since I never trust the numbers: Market and competitive research. On the one hand, most business plans do cover the topic only very superficially by either stating … Continue reading Why we need to rethink market research in a business plan