Why the focus on customer experience is shortsighted

Many transport undertakers, agencies who are responsible for transport, consultants and suppliers are focusing nowadays on the customer experience in transportation transport. Articles such as the recent McKinsey article on travel distribution show exemplary what the philosophies and proposed strategies behind this narrative are. 1. Harness advanced analytics to understand the customer better. 2. Adjust … Continue reading Why the focus on customer experience is shortsighted

Why small transport projects might be much more important than large infrastructure investment

In Switzerland, planners estimate that there will be a transport capacity shortage in the mid/long term. This is why, alternative modes of transport are analyzed such as the Cargo Sous Terrain (-> see project page). Today, the federal council announced in this article that they will adapt the regulation so that a project such as … Continue reading Why small transport projects might be much more important than large infrastructure investment

Why the automated car will change the way we communicate on our daily basis

With the vast proliferation of the mobile phone, starting in the 2000s we have gained access to increasing access to communication tool for consumption of information as well as interactions. In 2015, the average American spent over 15’000 minutes per year in commute, mostly by car. With the autonomous vehicle, this time will experience a … Continue reading Why the automated car will change the way we communicate on our daily basis

The emergence of hidden IT processes in Railways faces many challenges

In the automotive industrie, general manufacturing and the robotics and automation companies, we always talk about the 4th industrial revoultion. As I am sitting currently again in a train running between the capital and the largest city, it came to my mind to philosophize a bit about the potential of the 4th industrial revolution where … Continue reading The emergence of hidden IT processes in Railways faces many challenges