Many transport undertakers, agencies who are responsible for transport, consultants and suppliers are focusing nowadays on the customer experience in transportation transport. Articles such as the recent McKinsey article on travel distribution show exemplary what the philosophies and proposed strategies behind this narrative are. 1. Harness advanced analytics to understand the customer better. 2. Adjust … Continue reading Why the focus on customer experience is shortsighted
Tag: Strategy
Why the rolling stock OEMs’ model will fail
In the early days of the railway century after the emergence of the first larger rolling stock manufacturers, OEMs had strong ties to the mostly state owned railway operators and maintainers. The result was a strong operator focus. Even though it might have been not economically sound, it allowed the development of many expensive research … Continue reading Why the rolling stock OEMs’ model will fail
