The Fernbus is not a competition for the train, it is enriching the market

Recently, I took my first long haul bus connection in Western Europe and was positively surprised. As I am sitting now in a ÖBB Railjet, heading from Austria towards Switzerland, I am reflecting on that experience, the pros and cons and what it could mean for the rail bound mass transportation. Due to timing and, … Continue reading The Fernbus is not a competition for the train, it is enriching the market

Why the focus on customer experience is shortsighted

Many transport undertakers, agencies who are responsible for transport, consultants and suppliers are focusing nowadays on the customer experience in transportation transport. Articles such as the recent McKinsey article on travel distribution show exemplary what the philosophies and proposed strategies behind this narrative are. 1. Harness advanced analytics to understand the customer better. 2. Adjust … Continue reading Why the focus on customer experience is shortsighted