Why we need to rethink market research in a business plan

Every now and then I can read, or even write, a business plan about an idea, a product or a startup. One part of it always bewilders me since I never trust the numbers: Market and competitive research. On the one hand, most business plans do cover the topic only very superficially by either stating … Continue reading Why we need to rethink market research in a business plan

Cities that never have been built – sometimes for the better

Every time I visit Paris I am positively surprised that even though the city center has undergone countless transformations over time, it still kept its human scale. In the past, many architects and city planners have, as for most other cities or urban developments, proposed radical changes to Paris. From brutalist architecture to garden cities … Continue reading Cities that never have been built – sometimes for the better